Uniting Science. Talent. Technology.
Activation & Event, Environmental Design
Materials & Manufacturing, Pharmaceutical, Retail

GSK sought to launch its new GSK brand to reflect its new purpose – to unite science, technology and talent to get ahead of disease together in Asia. We took the new brand identity and brought it to life at GSK’s Asian HQ and via a livestream to its APAC offices where celebrations were simultaneously taking place.

An interactive wall of wishes and aspirations, fringe activities and personalised gifts created palpable excitement for a new era of change and a keen sense to respond, adapt and evolve and for the company and its people.

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