The brief from Singapore Sports School, a specialised independent school that offers an integrated academic and sports development programme for student-athletes, was to refresh its environmental branding within the school grounds with a central focus on its new theme, fresh talents and their stories of achievement. The series of rebranded visuals exude a palpable sense of energy, vitality and passion – qualities that are cherished in both staff and student-athletes as they strive to become Champions of the 21st Century. The powerful visuals were created with the aim to excite, empower and inspire them to excel in both sport and life.
Singapore Sports School
Champions of Sport and for Life
Branding, Environmental Design
Community, Sports & Recreation, Education