XTRA’s challenge was standing out in a crowded marketplace as an IT system integrator with a suite of specialised cutting edge solutions. Its website had to reflect its impressive track record and reputation for reliability, operability and scalability as it primes itself for growth, partnership and expansion.
The new website created an opportunity for XTRA to showcase its expanded suite of services to include marine services with a new UI /UX design that optimizes the user experience by keeping the interface simple and easily navigable and ensuring consistency and clarity in design. The website positions XTRA as a trusted brand endorsed by many reputable and well-known customers with the added assurance of a long history of hitting many milestones in the business.
The website has seen an increased number of organic visitors and received compliments from XTRA’s customers, partners and other stakeholders.