Yayasan Mendaki
Be Your Child’s First Teacher
Campaign, Video
Community, Sports & Recreation, Education, Non-Profit

Parents have an indispensable role to play in nurturing their children’s moral and intellectual growth. Many are doing their best to do right by their children while facing constant criticism and self-doubt. To craft a personal touch that parents can relate to, the video is written from a young mother’s perspective. At the heart of the narrative is the simple joy and worry all parents can relate to: being there for their children’s first milestones.

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