Singapore Institute of Management
Creating Impactful Change
Digital Design

How do we design an interesting and attractive annual report that inspires and is easy to navigate? As the university continues to pivot for growth by expanding its footprint overseas, the key message for the report was to demonstrate this momentum – creating more opportunities and more possibilities with new and more educational pathways for an international network of students.


Inspired by SIM’s hopes of effecting change by empowering students, we derived the theme of “Creating Impactful Change”. The blend of photos represent SIM’s learning environments superimposed with line art illustrations to reflect the ripples of change. The action of scrolling animates the line illustrations, further reinforcing the message of continuous change.


Visitors to the microsite gave positive reviews for the microsite’s easy and intuitive interface and clear articulation of the university’s fresh chapter for growth.

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