Samata Soul
The Art of Living Well
Healthcare & Wellness, Tourism & Hospitality

A holistic wellness brand brings a different approach to healthcare by integrating the mind, body and spirit, and incorporating the therapeutic value of indigenous art. Samata, a word that implies a state of tranquility and balance, informs every element of the brand expression, including messaging, visual identity, art direction and tone of voice.

Crafted with subtlety and an eye for perfect symmetry, the logo shows an abstract form of two halves that camouflage the letter ‘S’ at its inflection and a uniquely crafted typeface gives it balance.

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