Unfolding the Future
Digital Design, Editorial Design, Print & Packaging, Video
Transport & Logistics
Like the art of origami, where the power of human imagination transforms a sheet of paper into infinite possibilities, the report reveals the brand’s philosophy that innovation is the key to unlocking possibilities. The metaphors of crane, fish, vessels and goods create associations with its business and, with the apt use of augmented reality, readily unfold its vision with a camera phone.