Bakeopedia, the patissiere brand was looking to rebrand as it prepared to open its first brick and mortar baked goods and confectionary store. A new name and brand for its first artisanal chocolatier venture was also on the cards. The name Cacao Society envisioned an exclusive club for fans appreciative of fine chocolates. The cacao fruit used in both brand identities hinted at the rich flavours and discovery of euphoric highs.