We drew our inspiration from the universal nature of music, using it as the language and vehicle to reflect PSA’s values, mission, vision, and achievements in its annual report. Via visual and musical analogies, we crafted parallels between PSA’s versatile, universal, and transformational qualities and the fluidity of music.
 
Inspired by an interactive storybook, the website features melodies and animations that create a surreal reimagination of PSA in vivid colours and aesthetics – stretching the imagination while bringing its operations to life.