Activation & Event, Video
Healthcare & Wellness, Materials & Manufacturing
Haleon, a new consumer healthcare brand formed after its demerger from efficiency-focused pharmaceutical parent – GSK, was looking to both launch its new brand to employees and redefine for them, many of whom are crossing over from GSK, what it means to be a world-leading, standalone company focused on delivering better everyday health with humanity.
With a new tagline ‘For Health. With Humanity’, the brand launch offered a triple healthy dose of eating well, living well and working well activation ideas.