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Home Team Day
Guardians of Hearts and Home
Categories
Campaign, Social Media, Video
Industries
Public
Challenge

There are just as many unsung heroes as there are prominent members in the Home Team. To honour their contributions, sacrifices, passion, and never-wavering comitment, while uniting the Home Team under a common banner, is no easy feat.

Solution

A cohesive logo is the first step towards encouraging unity. We endeavoured to celebrate the stories of the Home Team through a series of vidoes presenting the struggles, joys, and effort that goes into their professions. Members of the Home Team are given a glimpse into the lives of other departments, while the general public is encouraged to commend and relate to them

Impact

The series of videos, published on YouTube, have garnered over a million views combined, with its apex heing the overarching compilation video, growing at over 400 thousand views.

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