
Smart Nation
Embracing Transformation as a Smart Nation
Categories
Digital Design, Motion Graphics, Social Media
Industries
Community, Sports & Recreation, Education, Public, Technology
Challenge
The Smart Nation and Digital Government Office (SNDGO), in its quest towards a digital economy, government, and society, strives to onboard others in understanding and adopting concepts towards transformation.



Solution
Going digital isn’t scary. Starting from an energetic, simple logo, we crafted a suite of vibrant collateral, such as graphics for occasions, social media, and digital usage. Friendly and full of life, they show how digital transformation is key to brightening our lives. Difficult concepts, including a playbook, were presented in a crisp, concise, and friendly format.





Impact
Today, the Smart Nation movement has over 105 thousand followers on Facebook and 9 thousand followers on Instagram, and growing!



