The Beluga Club
The True Taste of Persia
Branding, Print & Packaging
Food & Beverage, Retail

A luxury caviar company with its eye on the Southeast Asian market and pride in its premium ingredients and quality sourcing were in need of a brand that speaks of its exclusivity – the sense of invitation to a club of caviar connoisseurs.

The brand identity includes a bespoke mark and logotype that exudes the brand values of exclusivity, indulgence and heritage. The brand personality is that of a keen, enigmatic hunter of the most luxurious experiences. The experience of savouring the Beluga caviar is captured in the soft, romantic mood of the brand’s art direction and product photography.