PSA was searching for a creative solution to replace the traditional physical tours of its port operations. The vision was to transform the tour into an immersive virtual experience that goes beyond the features of its operations to showcase its winning culture of innovation.
An immersive video of the Port Tour was conceived and brought to life on screen. Originally scripted to engage the audience, the video plays across three large screens to give visitors a 270-degree perspective that brings them closer to the action on the ground. The video was realistically synced with sounds from the port that surrounds the audience on a cinematic journey, all within the comfort of the PSA Innovation Centre.
The Virtual Port Tour was a highlight for visitors to the PSA Innovation Centre and eliminated the challenges related to organising and managing physical port tours.