Visual marketplace and digital platform PIXERF aims to connect, celebrate and empower Asia’s creative community — inspiring its talents to collaborate with each other. We were asked to come up with two campaigns to get this rolling. Asia is a big, diverse region. The campaign had to bridge different cultures and languages and appeal to visual creators with specialisations across different genres.
Nothing defines a photographer more than their perspectives. We introduced content-driven campaigns that put the creators’ points of view front and centre. At the “Collusion” photo competition and photographer showcase event, photographers interpreted this provocative theme through their work. The Definers campaign showcased the stories of visual creators who have defined themselves and their generation through their craft — from young photographer-activists to respected pioneers.
The campaigns created buzz and increased sign-ups from key markets across Asia, as well as helped PIXERF clinch key partnerships with brands looking for authentic Asian visual content.