People’s Association
Virtual Learning on a New Level
Digital Design, Social Media, Video
Community, Sports & Recreation, Public

To support Singapore’s ageing population in their quest to live active, accomplished and dynamic lives, the People’s Association rolled out the Merdeka Generation (MG) campaign on social media. The objective: To promote its wide array of classes and courses from physical fitness to cooking and homemaking to arts and crafts.

Our team planned a calendar of Facebook carousels and posts, and produced the content on a monthly basis. Along the way, we adapted this strategy to account for Covid 19 mitigation efforts, turning its physical courses into e-course videos that can be watched from home. Accordingly, we ramped up the social media content with daily course previews and thrice-a-day live online video posts. We also facilitated client’s webinars, and took care of the promotional efforts through email and SMS marketing.

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