ESTA turns to nature and taps on its power to protect and rejuvenate. Its brand strategy draws on research to define its purpose – to give people a strong sense of security and ultimately, peace of mind. In a market crowded with sanitising products, ESTA promises to be a natural guard your health against harmful microbes with its nature- and science-backed products. The visual identity carries forward its kind, trustworthy and confident personality and intimate relationship with nature in the shape of water – a vital source of life and a leaf.