Moving people, moving forward, moving beyond. The transport group’s business focus is captured at a glance on the covers with the use of icons of their business – the taxi, the public bus, the inspection centre – against a background that depicts its growing presence. The challenge of sending the right message without a worded theme and creating a connecting visual story across the three entities – the parent ComfortDelgro, SBS Transit and Vicom mirrors the confidence of the group of companies and is accomplished with creative finesse.