In celebration of SG50, CapitaLand invited Singaporeans to share their vision of how their nation would transform over the next 50 years to reach SG100. To capture the imagination of Singaporeans, a bold and visionary approach was needed to bring together the extraordinary volume of content into a striking, inspiring and memorable story.
Our team went to work creating intricate graphics that brought to life the collective vision of being “Integrated, Interconnected and Future Forward”. A glimpse into the collective vision for SG100 revealed a Singapore thriving on land, in the air and at sea, with futuristic floating pods and islets to green living in stratospheric high-rises making up a vertically integrated city. Stories from 50 entries were encapsulated in this future scape, lending thought-provoking snippets of hope and possibilities.
The campaign kicked off with this visual narrative featured in a special extended cover wrap to launch the new look of The Straits Times, sparking lively conversations among locals on the aspirations for the little red dot 50 years into the future. The story continued in depth with the SG100 exhibition. The campaign successsfully reinforced CapitaLand’s mission to listen to what communities want for the future and set the stage for a sustainable built environment.