video marketing
Motion & Video
The Importance of Video Marketing for Singaporean Businesses
By SiliconPlus
December 26, 2023

As technology evolves, consumer behaviour and expectations are changing rapidly. People, especially younger generations, are spending more time consuming content on mobile devices and social media platforms. In Singapore, over 80% of the population uses smartphones, with the average person spending over 4 hours per day on their devices. This shift towards visual, mobile content means video marketing outshines traditional marketing methods like print advertisements or radio in capturing attention.

To stay relevant and reach customers where they are, businesses need to embrace new forms of digital marketing. Video marketing has emerged as one of the most powerful mediums, with the potential to generate over 1200% more shares than text and image content combined. People are also much more likely to watch a video than read text — up to 80% of online consumers in Singapore watch videos online weekly. With numbers like these, it’s clear that videos should be a core part of any modern marketing strategy.

There are several reasons why video marketing can provide huge benefits for businesses in Singapore:

Enhanced storytelling:

Videos allow you to showcase your products, services, brand personality and values in a visually engaging way. You can demonstrate features through videos versus just describing them. This makes complex ideas or processes easier for customers to understand.

Increased engagement:

Video content on platforms like Facebook and YouTube receives significantly higher engagement rates than images or text alone. People are more likely to like, comment and share video content, spreading your messaging organically, with the potential to become viral. The average Facebook video receives 135% more organic views than a photo.

Improved SEO:

Search engines like Google are getting smarter about ranking video content highly in search results. Well-optimised videos can help your website and business rank for competitive keyword phrases and pave the way for greater discoverability.

Lead generation:

Video marketing is highly effective for generating qualified leads when used on your website or in email campaigns. Viewers are more likely to opt-in to your email list or request a quote after watching a video that addresses their needs directly. You can even display opt-in forms directly within videos.

Customer education:

Explaining complex products or services is easier through video versus text. Instructional or demo videos help customers learn about your offerings and how you can solve their problems. This builds trust and understanding that leads to sales.

Global reach:

Beyond just Singapore, your video content has the potential to reach global audiences as well. With subtitles or localisation, your videos can be marketed to international customers, expanding your business globally over time in a cost-effective way.

There are many formats and platforms to consider for your video marketing efforts in Singapore:

Website videos:

Embed instructional, testimonial, or product demo videos directly on your homepage and key landing pages to boost conversions. A video can vitalise your homepage and immediately interest your audience.


Launch a YouTube channel to house all your videos in one central hub. Optimise titles, descriptions, playlists, and thumbnails to attract the attention of viewers.

TikTok/Instagram Videos:

Create vertical videos optimised for social sharing on platforms where your customers spend time daily. Interrupt the monotony of photos with exciting videos. Your brand can even host livestreams to interact with your audience.

Influencer marketing:

Collaborate with influencers in your industry to promote your brand and inspire user-generated videos. Not only will your brand’s audience be entertained, but the influencers’ audiences will also be exposed to your brand.


To get started, focus first on creating 2-3 types of high-quality, well-scripted videos that address top customer questions or pain points. Track engagement metrics like views, shares and leads over time. Be consistent with your video publishing schedule, with at least one video per month. As you refine your video strategy, you’ll see huge returns in growing brand awareness, sales and customer loyalty among Singaporean businesses. Those who adopt video marketing early will gain a competitive edge for years to come.

While video marketing provides huge opportunities for businesses in Singapore, creating high-quality videos consistently can be challenging without the right expertise, tools and resources. This is where SiliconPlus can help.

As a full-service video production company based in Singapore, SiliconPlus has years of experience creating engaging videos for clients across industries. Our team of professional videographers, editors and marketers will work with you to develop a comprehensive video marketing strategy tailored to your business goals and audience. SiliconPlus handles everything from content planning and scripting and high-quality production using the latest equipment. Our post-production services include editing, subtitles, optimisations and distribution across all platforms. By partnering with SiliconPlus, you can focus on your core business while our team of experts leverages the power of videography to generate more leads, sales and return on your marketing investment. Contact SiliconPlus today to discuss how a strategic video campaign can take your business to new heights.

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