Design a Website Users Actually Want to Use (and Buy From)
By SiliconPlus
January 24, 2024

Creating a user-friendly website is one of the most important aspects of online business. Users want a seamless experience when visiting your site, and poor usability can cause them to abandon their task or shop elsewhere. With some thoughtful design considerations, you can create a site that is intuitive to navigate and a pleasure to use. This leads to higher conversion rates as users are more likely to complete purchases and return to your site in the future.

The first step is understanding your users and their goals. Conduct user research through surveys, interviews, or usability testing to learn who your target audience is and what tasks they want to accomplish on your site. Common goals may include finding products/services, learning more about your company, making a purchase, getting support, or signing up for your newsletter. Design with these goals in mind to ensure the path to completion is clear and direct.

Once you know your users and their objectives, structure your site content and information architecture accordingly. Organise content into logical categories and map the typical user journey. Use headings, subheadings, and consistent navigation to clearly label sections. The site map should have a clear hierarchy and flow that mirrors how users naturally think about and consume information. Limit the number of clicks needed to complete a task.

When designing the layout, follow principles of good web design. Use a consistent grid system to organise content on the page. Limit the width of content blocks for readability. Include plenty of white space and negative space to avoid clutter. Use visual hierarchy through font size, weight, and colour to draw attention to important calls-to-action and links. Apply responsive design principles so the site adapts gracefully to any screen size from desktop to mobile.

Write concise, scannable copy using active voice and a conversational tone. Highlight the most important information and benefits up front. Use descriptive headings, subheadings, and bulleted lists to break up blocks of text for easier scanning. Limit the number of words on a page to keep users engaged. Include relevant images, diagrams, or videos to illustrate concepts and break up text.

Make navigation intuitive and visible. Include a prominent top navigation bar that is consistently placed on every page. Use text links instead of confusing icons. Include breadcrumb trails to indicate location within the site. Provide a sitemap page for easy reference. Consider including a site search bar for easy access to relevant content.

Optimize for usability with clear calls-to-action, minimal friction, and a focus on the user experience. 

Use large, colourful buttons labeled with specific actions like “Buy Now” or “Learn More.” Limit distractions and non-essential content. Remove unnecessary steps or forms from the checkout process. Consider including live chat support to answer questions quickly. A/B test different designs and page elements to optimise for conversions.

Conduct user testing throughout the design and development process. Get feedback from real users on clarity, usability issues, and pain points. Address problems early before launch. Track analytics like bounce rates, time on page, and task completion rates after launch to identify ongoing opportunities for improvement. With a user-centred design approach focused on usability and conversions, you can create a website that keeps visitors engaged and moving toward their goals.

Remember – user experience is the new user interface. If you want to take your website to the next level and optimise it for conversions, consider partnering with an agency like SiliconPlus Communications.

SiliconPlus is a creative agency that blends good old storytelling with creative ideas that continue to engage and connect with people. With our integrated marketing communication solutions, we can help audit and improve your existing site’s usability or design a new site from scratch using research-backed best practices. Our team of UX designers, developers, and strategists will work closely with your business to understand goals and target audiences.

By balancing a passion for craft with an uncompromising focus on results, SiliconPlus ensures brands deliver measurable outcomes. Whether you need a full redesign or just some tweaks, our expertise in user experience strategy, content marketing, and analytics can help take your website from clunky to conversion-machine. In today’s digital-first world, usability and the user experience should be top priorities. Let SiliconPlus be your partner in optimising for engagement, satisfaction and sales.

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